Véronique Leroy was born in Liège in 1965. In 1984, having failed to gain a place to study Fashion Design in Antwerp, then the only such course available in Belgium (the course at La Cambre did not start until later), she moved to Paris, where she studied for three years at the Studio Berçot, landing a job as an assistant to the famous designer Azzedine Alaïa on her graduation in 1987.
She enjoyed her new job immensely and found it hugely enriching, so much so that she began to design and make clothes in her spare time. She felt confident enough to enter the Belgian Canette d’Or design competition in 1989, and became the first French-speaking Belgian designer to win it. Despite the considerable buzz created by her win in fashion circles, she preferred to bide her time and wait before diving into the cut-throat world of fashion shows.
Thus she calmly continued to work in Paris with well-known designers. Following three years with Alaïa, she joined the atelier of Martine Sitbon, who was then at the height of her fame. Her two years’ experience with Sitbon finally set her up in a position to launch her own brand.
She included her first collection in the press list of fashion shows for the 1991 season, and enjoyed a favourable press build-up, probably due to the “Made in Belgium” tag that had been made famous by the “Antwerp Six”. However, once the press saw her show, Véronique’s talent was clear-cut and needed no comparisons. Her lively outlines, bursting with sexy “attitude”, with hemlines raised almost to the point of vulgarity, yet audaciously controlled, flew in the face of the established minimalism of the time and sold like hot cakes worldwide.
Season after season, the new “Belgian in Paris” refines her style, increases her fame and grudgingly gains the respect of rival designers. She has now recovered from her initially bumpy start and is enjoying following her own individual path, safe in the knowledge that her clothes are being praised by fashion magazine editors all over the world. She also has a new string to her bow as she is in charge of the womens’ wear collections for the famous French fashion house Léonard. For further information visit the official website: http://www.veroniqueleroy.com