José Enrique Ona Selfa was born to Spanish immigrant parents in Brussels in 1974. He studied fashion design at the Atelier Mode(s) at the La Cambre College of Art from 1994 to 1999 and graduated with first class honours thanks to his graduation collection entitled “Chicken-coop confessions” that was both moving and powerful.
His designs were quickly noticed at the Salon du Prêt-à-porter in Paris and became best-sellers at the more quirky French boutiques, such as Maria Luisa. In parallel to this, José-Enrique worked with Olivier Theyskens (the head designer at Nina Ricci) on a knitwear collection. His first fashion show was in Paris in October 2000, where he was spotted and hired on the spot by Loewe, a Spanish brand belonging to the luxury-goods group LVMH. His first collection for Loewe was shown in March 2002, to critical acclaim, and he temporarily suspended his own brand to devote all his time to Loewe.
In 2007, he left Loewe and revived his own brand, showing several items in New York in February.